Businesses and finalists from across the Scottish Borders and Dumfries & Galloway were recognised across 15 award categories. The event highlighted the diverse visitor economy, from established accommodation providers to new ventures and cultural attractions.
The awards, supported by VisitScotland and delivered by the South of Scotland Destination Alliance, with Shortridge as headline sponsor, featured entertainment by Devin Casson and Bill Kennedy and John Bonnar. Funds were raised for The Harris Trust, a Borders charity focused on improving mental health for neurodivergent young people through music, sport, and outdoor learning.
Winners received trophies handcrafted by Holmes Glass of Selkirk. The regional winners will now advance to the national Scottish Thistle Awards finals in November.
Notable winners included Dod Mill in Lauder, securing both the Climate Action Award and Best Self-Catering or Exclusive Use. Ruth and Jamie Knibbs, owners of Dod Mill, expressed their commitment to honouring the property's history and providing guests with rest and a connection to nature.
Lewis Graham, winner of the Rising Star Award, shared his humility and pride in working with creative individuals across the region and his rapid learning journey.
Cedar Hus Sauna in Melrose won the Innovation Award. Sauna Manager Joanna Graham highlighted their experimental approach and the special significance of the award.
Romano Petrucci, awarded Individual of the Year, spoke about proving doubters wrong regarding Stranraer's potential, emphasising community backing for the Stranraer Oyster Festival and subsequent developments.
David Hope-Jones, Chief Executive of the South of Scotland Destination Alliance, praised the exceptional standard and the ambition, creativity, and quality of the region's tourism and hospitality businesses. He noted the vital role these businesses play in supporting jobs, communities, and the economy.
Russel Griggs, Chair of SOSE, congratulated all 40 finalists for their efforts in providing world-class experiences and highlighted the sector's importance to the economic health of the South.
Barbara Smith, Chair of The Scottish Thistle Awards, congratulated all recognised individuals and businesses, underscoring their innovation, dedication, and passion in making Scotland an inspiring visitor destination.
Alystair Miller, Business Director at headline sponsor Shortridge, expressed pride in supporting the awards and celebrating businesses that uphold the highest industry standards.
